THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
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• What action you’re trying to get the visitor to take
• What makes you the best option to help the visitor
• What about your business differentiates your site
• What specific services/products you are offering
When it comes to your website, there are two main things on which to focus your efforts. The first is to get your website found by the major search engines so that you can bring in as many visitors as possible who are interested in what you have to offer. The second is to ensure that your website is in a strong position to take meaningful advantage of this incoming traffic to help you accomplish the overall goals you have set for your website. By combining your focus in these two areas, you will ensure that you are in a great position to experience success online.
SEO Challenge #2: Onsite Optimization
Install Google Webmaster Tools on your website. Then using the content analysis tool, check your site for any errors. Were there more or less errors than you had expected?
Tools And Tricks
Website Optimization Analysis
Moz (www.moz.com)
Receive graded on-page keyword targeting. Find out how well your pages are optimized for target keywords, and improve your site for the best performance possible with Moz’s On-Page Optimization Report.
WebSEO Analytics (http://www.webseoanalytics.com)
This tool produces a full SEO report for a particular page or website, analyzes the most important SEO factors that are used by the major search engines and offers detailed diagnostics with all the errors and warnings that were found during the analysis.
Google Webmaster Tools (https://www.google.com/websmasters/tools)
Receive detailed reports and information about your visibility on Google and how well your website is doing when it comes to getting crawled and indexed by the Google search engine.
Website Accessibility Reporting
World Wide Web Consortium (www.w3.org)
Learn about common protocols and standards that can impact the ability to get your website noticed by the search engines.
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