THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 50 TO 52 CHAPTER 7
SEO Challenge #5: Link Outreach
Look up the Meta keywords for your top 3 competitors. How many keywords were you able to find that weren’t in your initial list of targeted search terms?
Tools And Tricks
SEO Research Tools
SpyFu (www.spyfu.com)
Research competitors and find the search terms that are driving the most traffic to their websites on a monthly basis.
SEO Software Tools
Moz (www.moz.com)
Moz offers a complete set of software, tools, and resources to maximize your search engine optimization. Paid members get access to their campaign-based web application, dozens of SEO tools, webinars, and full access to Open Site Explorer, a powerful resource for researching competitor link profiles.
Raven Tools (www.raventools.com)
Raven Tools utilizes data from multiple sources, including Moz, to offer a powerful suite of tools to help you research and manage link-building opportunities. These tools are designed to help you with a range of functions, such as managing your campaign, building links, checking ranks, conducting competitive analysis, and monitoring your social media channels.
Majestic SEO (www.majesticseo.com)
Majestic SEO is a powerful source of link information that can allow you to see the link profiles and incoming links being received by nearly any site. For reviewing the incoming links for your site or a competitor’s, this could very well be the best of the best.
WebCEO (www.webceo.com)
WebCEO offers a suite of tools for nearly every SEO activity imaginable. Some of the more useful tools include a content submission service, backlink manager, website auditor, and rank checker.
Buzz Stream (www.buzzstream.com)
Buzz Stream is a CRM for link building and PR/social media that allows online marketers like you manage relationships and get results, whether you are looking to increase your incoming links or gain exposure through a press release.
Website Owner Research
WHOIS (www.whois.com/whois)
The WHOIS database contains information related to websites such as assignees, registrants, administrative information, and website creation and expiration dates.
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