THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
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Step 4 – After this, you will be asked to verify your site. Since you can only set up websites on Google Webmaster Tools that you personally own, you will be required to prove that you own the site before you can be fully up and running. The most common form of verification is to download an HTML file that Google provides to you and then upload the file onto your server. Once you confirm that the file has been uploaded by clicking on the verify button, you are good to go.
Now that you’re set up on Google Webmaster Tools, you’ll be able to see all kinds of information about your site to ensure that Google is finding you in the way that you intend.
To check on the overall effectiveness of your website for SEO purposes, Moz has a useful tool as well.
When you log into Moz, you can go to the On-Page Grader tool to check on the overall SEO effectiveness of your current website.
Enter your target search term along with your domain name. Once you submit this information, you’ll be given a grade for how successfully your website is optimized, along with areas of opportunity to better optimize your site.
You’ll be presented with a detailed page analysis and recommended fixes for any issues that may exist. Some of the areas that this tool will evaluate on your website include critical factors such as:
• Accessibility to search engines
• Keyword usage in document
• Keyword usage in the page title
Other less critical factors that this tool will also analyze include:
• Keyword usage in image alt attribute tags
• Whether there are sufficient quantities of keywords in your content
• Proper keyword usage in the URL
• Keyword usage in your H1 Tag
• Keyword usage in meta description
• Appropriate URL lengths
If you’re not quite sure what some of this means, every recommendation comes with a full explanation on what the recommendation means for your website.
If you’re looking for a free tool that can help you to evaluate your website, you can check out WebSEO Analytics here: http://www.webseoanalytics.com/free/seo-tools/web-seo-analysis.php.
Use the resources at your disposal to make sure proper tags and keywords are being utilized and you will ensure that your site is in a strong position to be found on the search engines for the search terms you are targeting.
Now that you have a good idea of how you can impact your ability to get the search engines to discover your website, it will be very important to ensure that you set up your website in a way that encourages a strong call to action. By call to action, I am referring to the action you are attempting to get the visitor to take when they come to your website.
The reality is that your website will most likely exist for a specific purpose. While there are many types of websites out there with various intentions, every website should strive to invoke some type of action from the visitor. If you’re promoting a cause, you can collect e-mail addresses on your website to keep people updated on the progress you’re making. If you’re promoting a service business, you can prominently display your phone number and e-mail address with the intention of getting individuals to contact you to schedule an appointment. And if you’re selling a product on your site, you will want to make it as easy as possible to buy from you because the easier it is for your customers to buy, the more likely it is that they will buy.
Take a look at this website (www.medicalmarketinghelp.org) which was set up to promote a marketing class:
It’s important to note that this website was set up with the intention of getting visitors to provide their e-mail addresses to receive marketing lessons delivered to their in-box every few days. With this purpose in mind, the website was designed to show in a compelling way how these lessons can help users reach their own goals, and to make it easy for visitors to discern what action the website is attempting to get them to take (i.e., providing their e-mail addresses). By offering a strong case for why visitors would want to provide their e-mail address and making it extremely easy for them to do so, this website has achieved a very strong conversion rate.
While there are many things that can impact a website’s overall ability to turn a visitor into a customer, the main takeaway here is that you will want to ensure that you are building a clean website that is easy to navigate and makes the following details very clear:
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