SEO STEP BY STEP SEARCH ENGINE OPTIMIZATION PG 23 TO 25

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• Leverage the meta description (Google recommends using less than 156 characters)

This is a place to briefly list what your site is about, what products you offer, what areas you service, and other vital information. It will impact your website’s description on the search engines, so it’s important to get it right. It’s the first impression you leave with a prospective customer.

 

• Avoid using meta keywords

Many website owners still rely on meta keywords in their attempts to make their websites search-engine-friendly. Search engines largely ignore the meta keywords tag in their ranking algorithms. While it technically won’t harm your rankings, it can give competitors insight into what search terms you are targeting in your SEO efforts. Why would you ever want to help the competition?

Courtesy of the folks at Moz, here is an example of what a perfectly optimized website page will look like for the keyword “chocolate donuts”:

Recommended Page Title: Chocolate Donuts | Mary’s Bakery

Recommended Meta Description: Mary’s Bakery’s chocolate donuts are possibly the most delicious, perfectly formed, flawlessly chocolate donuts ever made.

Recommended Page URL: http://marysbakery.com/chocolate-donuts

Fill out the header, title, and meta tags properly and include keywords in the content and image descriptions and your site will be ready to be found by the search engines.

When it comes to website development, there is an organization that sets the standards for how websites are supposed to be structured. If you want to take your website to the next level, you can consult with the World Wide Web Consortium, or W3C (http://www.w3.org) as it is commonly referred to, in order to ensure that you are meeting all the proper guidelines.

I also recommend that you implement Google Webmaster Tools, which provides visibility into how your website is viewed by the search engines. Here’s why it’s important to incorporate Google Webmaster Tools:

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