THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 30 TO 32 CHAPTER 4
Chapter 4
Linking Up: Safety in Numbers
Now that you’ve set up your site so the search engines know what you’re about, it’s time to let them know that you exist. How do you do this? Through links! Search engines highly value the quality and quantity of external websites linking to your website. Why is that, you ask? Because when a website links back to you, it’s an indication that your site matters. A link is a sign that another website gives you its nod of approval.
When two graduate students originally founded Google, the idea for the search engine came from the fact that research papers were typically deemed more important when they were referenced by other external papers, researchers, etc. Essentially, the more references and mentions a research paper received, the higher the level of importance and value was typically placed on said research paper. If you think about it, links serve as these citations that once influenced the creation of Google.
But not all links are created equal. If CNN.com links to your site as a valuable resource for their audience, Google sees this as a high-quality recommendation. If Smalltimeautoshack.com links back to you, Google won’t give it as much attention. And in the Internet world, attention is a good thing.
Courtesy of Moz, here’s a graphic to demonstrate the importance of link building:
They call it the World Wide Web for a reason. There really is a web of sites continually pointing to each other to create groupings of relevant information. We live in an interconnected world. It has never been more important to get connected on the web with links flowing to your website.
Create your own “link destiny,” so to speak, and put yourself light years ahead of the competition. Throughout the following chapters, I’ll cover exactly how to go about becoming the link-acquiring machine that will help you get the online results you’re after
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