THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 78 TO 80 CHAPTER 11
Find out how all the websites on the Internet link to each other with the largest link intelligence database on the planet. This site gives you an insane amount of detailed information about links, which can be invaluable for fully understanding how your link-building efforts are working.
Analytics Tools
Website analytics not only measure web traffic but can also be used for business and market research and to assess and improve the effectiveness of a website. Installing analytics will help you estimate how traffic to your website changes based on the work you put into building awareness and increasing visitors. Analytics can provide information about many areas of your website, including overall website traffic, the channels driving new visitors, the length of time your audience is staying on your website, and specific actions your potential customers are taking when they get to your website. Here are some great tools to help you track your analytics:
Google Analytics (www.google.com/analytics)
SpyFu Recon (www.spyfu.com/recon)
Optify (www.optify.net)
Clicky (www.getclicky.com)
Piwik (www.piwik.org)
Omniture (www.omniture.com)
WebTrends (www.webtrends.com)
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