THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 54 TO 56 CHAPTER 8
If you haven’t already, you should definitely sign up for a Facebook business page for your website. Simply go here to set up a page for your business: https://www.facebook.com/business/build. Once your page is created, you will want to invite friends, customers, and colleagues to become a fan of your new Facebook business page. Next, you will want to post quality messages on your page that serve to engage your audience. Also, encourage fans to publicize your information to their friends by offering interesting information, contests, or other incentives that will drive your audience to share your page. This is a great opportunity to engage your audience and drive incoming links in the process.
Another highly regarded tool for SEO purposes is Twitter. You can learn more about setting up a Twitter account for your business here: https://business.twitter.com/. Twitter can be a great tool to help you stay involved in the conversation and encourage incoming links. One tool that will help you to find Twitter users interested in your business is www.tweetadder.com. For $55, you can open an account and look for people following topics related to your site. Then you can simply add them, and they will add you in return. This is a great way to get people to follow your Twitter account if they are interested in what your site has to offer. By sharing with them, they can then pass your messages on, and this can help you generate incoming links.
Once you’ve set up your Facebook and Twitter accounts, a great tool to help schedule posts and monitor these accounts is Hoot Suite (www.hootsuite.com). Hoot Suite offers a free or paid account; you can initially get set up with the free version for these purposes.
A more recent social media platform that has burst onto the scene in a big way is Google Plus. One big advantage of Google Plus is that the largest search engine in the world created it. This gives the platform instant credibility. With any social media platform, the usefulness of the network is tied closely to the number of active users the network is able to attract. In this regard, Google Plus has surpassed five hundred million active users. This is an impressive feat for such a young platform. In quite a few ways, Google Plus closely resembles Facebook. To create a business Google Plus page, you set it up here: www.google.com/+/business. Then, similarly to Facebook, you will want to invite friends, customers, and colleagues to click on the plus-one button Google will create for you so you can create groups in your Google Plus account. This is also known as Google Circles and is very similar to the process of liking a page on Facebook. The one big difference between Google Plus and Facebook is that with Google Plus you have the ability to categorize your sharing, so you can share different content with different groups of people depending on how you’ve categorized them. This is a great feature for content sharing through social media.
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