SEO PG 42 TO 44

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

PAGE 42 TO 44            CHAPTER 6

These algorithm changes are designed to encourage legitimate link building and incentivize website owners to create communities to share information, as opposed to spinning articles and sending them out to a bunch of different websites. While these shifts in Google’s algorithms have thrown some SEO professionals for a loop, they don’t appear to have completely eliminated article spinning. I am a firm believer that article spinning will cease to exist if/when Google legitimately makes changes that limit any positive impact these activities may currently enjoy. However, given the number of SEO professionals still using this technique, it’s my belief that this hasn’t fully happened yet.

While I don’t specifically advocate the use of article spinning, it’s important to at least acknowledge its existence and current role in SEO. I’ve been asked about article spinning by multiple clients and I want to ensure that you are armed with the right information in the event you come across article spinning in your own research. Although I’m not encouraging the use of article spinning, I wanted to make mention of it since it is widely known throughout the SEO community and is currently being used by some marketers in the industry.

In the event you choose to try your hand at article spinning, the best tool on the market for that is called The Best Spinner (www.thebestspinner.com). You set up your article in The Best Spinner, and it then creates different versions of it by replacing words throughout the article with synonyms. I will warn you that the tool isn’t very sophisticated in determining the context of your words, so you will absolutely want to review the article prior to finalizing the spun versions. For example, if I were to write an article about search engine optimization, the tool would most likely recommend replacing the word engine with motor. Obviously, my article would not sound very professional or informative if it were written entirely about search motor optimization. Once an article is spun into different versions, marketers using this technique will then place the spun versions onto various article sites and pass them off as unique content.

Keep in mind that the goal with content creation is to get other sites to pick up your articles because the content is so interesting and valuable they want to share it with their audience. In turn, that audience will then share your content with other people and thereby drive natural links back to your website.

With the changes currently taking place at the major search engines, creating valuable content that makes you a thought leader in your space has become the most important thing you can do to influence your link-building efforts. So make sure you’re putting out good content and the rest should ultimately take care of itself. In this way, the content you distribute will serve as a strong link-acquisition machine for your SEO efforts.

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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