SEO STEP BY STEP PAGE 19 TO 21

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

PAGE 19 TO 21

Competitive Research

 Moz (www.moz.com)Use the keyword analysis tool to figure out how competitive the specific search terms may be. Don’t spend your time optimizing for search terms that are too difficult to effectively acquire rankings. 

 WebSEO Analytics

(http://www.webseoanalytics.com)Use the keyword difficulty tool to speed up the keyword research process by screening the Keyword List and excluding the terms that will be difficult to achieve top page positioning. It will help you select the terms for which you have a good chance to rank. 

 SpyFu (www.spyfu.com)Research keywords and find the search terms that are driving the most traffic to competitor websites on a monthly basis.

Chapter 3

Website Success in Excess

After you’ve selected your target search terms, you will need to make your site more search-engine-friendly. There are a few key areas you’ll want to focus on when creating or tweaking your website.

 

• Avoid using Flash for your site

Google’s robots are not very sophisticated; they primarily pick up on content and links but not much else. Building your site in Flash will significantly reduce the content you’re able to include and could hurt your ability to rank on the search engines. Therefore, it is recommended that your site be built without relying on Flash.

 

• Include a sitemap on your website

A sitemap will typically help your site to be better organized for both your audience and the search engine robots. Having a sitemap will therefore assist the search engine robots to quickly crawl your site.

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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