THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 66 TO 68 CHAPTER 10
<a href=“http://www.sovomedia.com”>Seattle SEO Agency</a>
By using this HTML code, the term “Seattle SEO Agency” can be placed in a blog or article as a text link with the link pointing to the website URL: http://www.sovomedia.com. This serves to inform the search engines about the subject matter of the article while building a stronger link profile and more credibility online at the same time.
When it comes to blogging, the benefits experienced from increased exposure and incoming links will be closely aligned with the size of the audience actually reading the blog. Hence, it’s imperative that a good amount of effort is placed on building up a following. Having a large readership will not only help with the overall goals of SEO but will also serve as a great motivator to diligently update your blog, as you will not want to disappoint all those loyal readers.
In this regard, Triberr (www.triberr.com) is a great tool to help you increase your overall audience by leveraging the networks of other prominent bloggers. Triberr groups people into niches or “tribes.” Every time one of the tribe members makes a blog post, a tweet is sent by all of the other tribe members to inform their blog audiences. This extended reach can be instrumental in helping small- and medium-sized bloggers band together and share each other’s audience. If you recall from Chapter 8, I recommended a tool to help increase Twitter followers called Tweet Adder (www.tweetadder.com). Using this tool to build up your Twitter following, you will increase your ability to join some great tribes to help you promote content you post to your blog.
It’s important to note that Triberr will not allow any random person to sign up. First, you have to be accepted into an existing tribe. Either you search tribes and request entry into the tribe, or you receive an invitation from an existing tribe chief. You can search based upon categories to find a tribe that is a fit for you.
Therefore, the more Twitter followers you have acquired, the higher the probability that you will be accepted into the best tribes with the biggest reach.
Another great opportunity when it comes to blogging is to write guest posts for relevant blogs. To identify high-value sites for contributing content, you can use resources that connect bloggers with potential blogs, such as Blogger Link Up (www.bloggerlinkup.com). Here, you can get on a free e-mail list where people post requests for blog contributions. Another reputable resource is My Blog Guest (http://myblogguest.com). This site will also put you in touch with respected bloggers who regularly need content related to specific areas of interest. If you write something, they’ll give you a link back, which will help with your link profile.
Before going to the effort of contributing to other websites, always be sure to check out the site and its traffic statistics. You can use a tool like Alexa (www.alexa.com) to find relevant traffic information.
For those not familiar with Alexa, it’s a great tool. The Alexa Rank is a statistic used to evaluate traffic volumes of websites. Alexa ranks the top hundred thousand websites on the Internet in terms of popularity. Alexa computes traffic rankings by analyzing the web usage of millions of Alexa users. It’s basically like the Nielsen ratings of the Internet. The lower the number, the more traffic a website receives. For example, Google has a ranking of one according to Alexa, meaning that it receives the most Internet traffic out of any website in existence.
Another great opportunity to spread your content involves blogging on Web 2.0 sites. A Web 2.0 site is essentially a website that allows users to interact and collaborate with each other as creators of user-generated content in a community environment. This stands in contrast to the typical website, encouraging passive viewing of content by its users. Thus, the name Web 2.0 was created to label this new breed of interactive website that focuses on community-generated content.
These Web 2.0 sites have created a great opportunity to distribute your content in a blogging format. This will help generate links across highly visible websites with strong credibility in the eyes of Google.
Here is a list of 15 websites that can provide you with additional opportunities to distribute your content:
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