THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
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• Include internal linking throughout your site
Internal linking can be a contributing factor to increased rankings. Therefore, it’s important to include links within your site to other areas of the site wherever possible.
• Use the target search terms on your site
If there’s a search term you want to rank for, you must incorporate it into the text on your website at least a few times. I would recommend that you use your target keywords within the first twenty-five words and the last twenty-five words on your page. I would also recommend that you bold your target keyword at least once. Often times, when your site is crawled by Google, their robots will scan it and put more emphasis on the beginning and the end of the page.
Incorporating your target search terms into the page multiple times is commonly referred to as keyword density and can help your efforts as long as it is used with moderation. However, it is very important that you ensure the page provides a good user experience. If not, the visitors you start to attract will leave your site immediately and all of this work won’t do you much good. Always keep in mind user experience when optimizing your site.
• Use the most important search terms in your page title (Google recommends using less than 65 characters)
Search engines rely heavily upon page titles to determine relevancy. You should always include your top keywords in the page title.
• Use image alt tags on your images
Search engine spiders are fairly unsophisticated and aren’t able to identify images. These tags will help the search engines understand what the images represent on your website.
• Incorporate important search terms in header tags
Businesses often overlook header tags as a place to highlight important keywords. Placing search terms within header tags increases rankings and relevancy.
Here’s an example of areas on your website that these HTML tags would impact:
Optimize Header Tag - Employing targeted keywords in the H1 tag has shown to correlate with higher rankings. It’s also considered a best practice for accessibility and to describe a page’s content.
Keyword Usage in Document - Text content is very important for modern SEO. In order to optimize your chances of ranking higher for the targeted keyword(s), I highly recommend using multiple targeted keyword(s) on your site.
Add Image Alt Tags - Keyword usage in the alt attribute of an image employed on a page is surprisingly positively correlated with good rankings. It also helps considerably with image searches.
Other areas that you will want to focus on in order to make your website SEO-friendly include:
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