SEO PG 70 TO 72 CHAPTER 11

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

PAGE 70 TO 72         CHAPTER 11

Chapter 11

Report Card: A for Effort

So you’ve identified your key search terms, optimized your HTML tags, and diligently built out incoming links. You’re regularly writing relevant articles with embedded anchor tags pointing back to your website, have bookmarked your site on all the biggest social sites, and are a regular contributor to your favorite forums and blogs.

Now how do you determine that all this hard work is paying off, that you’re increasing in rankings and getting the return on investment you deserve for all of your efforts?

First, you’ll want to check your rankings for the search terms you’re targeting. Moz has a useful tool for this that is called Rank Tracker, and, as the name suggests, it tracks your keyword rankings.

When you launch your SEO endeavors, make sure you input the terms you’re optimizing for into Rank Tracker or a similar tool. Then, you can see what kind of progress you’ve made and where you presently rank. This will help you when identifying priorities and evaluating progress across your campaign:

Since increasing search engine rankings is such a vital part of any SEO campaign, most of the major tool providers will allow you to check your rankings. If you want to use a free rank tracker tool, you can check out SEO Book (http://tools.seobook.com/firefox/rank-checker).

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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