THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 80 TO 82 CHAPTER 12
Chapter 12
The Step-by-Step SEO Method
Now that we’ve covered in detail how to effectively set up and manage a search engine optimization campaign, it’s time to put together a plan of action utilizing all of the new tools and resources in our arsenal. The goal with this plan is to put enough arrows in your quiver to effectively hit your target. If followed diligently, it should help lead you to the results you desire.
I will warn you that the number one reason people fail at SEO is because they give up too quickly. If you don’t see results in the first month or two, don’t give up! It could happen very suddenly, where you go from relative obscurity to Google’s first page, even if it feels as though nothing is happening. Stick with the plan and give it the appropriate amount of time to work its magic. Patience will be your biggest ally in your quest to achieve stellar search engine rankings and increased website traffic.
Now that you’ve had your pep talk, here is how the plan of action should look going forward:
Step 1 – Keyword Selection
Select keywords to target in your SEO campaign. This should initially include five to ten search terms. These terms should have a difficulty score in the lower to middle range with any of the recommended keyword tools. The terms should also enjoy a healthy amount of monthly search volume according to the Google Keyword Tool. Ideally, you would like keywords that receive at least one thousand searches per month. Depending on your specific area of focus, though, this may be an unrealistic goal. Select your target terms and then enter them in an Excel spreadsheet in order of priority. Keep this Excel file on hand for future reference.
Step 2 – Onsite Optimization
Using your selected keywords, revise the following tags on your website to include your target search terms:
• Update header tag <H1>
• Update title tag <Title>
• Update meta description
• Update on-page content
Include target search terms in top twenty-five words and bottom twenty-five words on page and bold them once.
• Remove meta keyword tag
• Include subpages
For any important keywords that you want to rank with, create a subpage with relevant information and a domain that includes the keyword. For example, if you want to target “Seattle roofing,” write some content related to that with a domain like: www.roofer.com/seattleroofing.html
• Check for onsite errors or issues
Once your site has incorporated the proper changes, use any of the recommended tools as well as your Google Webmaster Tools to identify how optimized your page is for your target keywords. If you receive errors or recommendations, make the implied changes and test again until you are satisfied with your website.
Step 3 – Link-Building Activities
• Create map citations
Go through the provided list and fill out local map directories for your business if you are going after any location-specific searches (at least ten directories per month).
• Create and distribute articles
Set up at least five to ten accounts with some of the article directories provided in this book. Then write or post at least five articles per month that include your target search terms with anchor links pointing back to your website.
• Create and distribute press releases
Create one press release on a newsworthy topic, such as a new service you’re offering or promotion you’re running, by writing a short blurb about the exciting changes taking place. Then submit to PRLog or PRWeb with the appropriate links embedded in the press release. I recommend sending out one press release every month.
• Practice competitive link building
Conduct a Google search for your top targeted keyword. Next, take note of the websites currently enjoying the top positioning for this term. Then leverage any of the tools that you decide to use and enter the first website you discovered. This will then return a list of current sites linking back to the website in question. Finally, identify at least ten websites that would be a good fit as a link partner and reach out via e-mail, asking them to link to your site.
• Use social bookmarking
Go through the list of social bookmarking sites provided in this book and fill out at least ten different social bookmarking accounts per month.
• Social media posting
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