THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 56 TO 58 CHAPTER 8
While Google Plus is still fairly new, it appears Google will be integrating more heavily into some of its searches the social signals it collects from Google Plus. Since Google owns this platform, it will be easier for them to measure the social signals they extract. Also, it will be easier for Google to tweak Google Plus to get the types of social signals they deem important for their search rankings. Furthermore, Google has been trying to become a major factor in social media since 2004 and will be heavily invested in making Google Plus a success. There has already been some testing regarding the effects of building a Google Plus following on increased search engine rankings, and there appears to be a correlation between the two. When it comes to SEO tactics, you want every advantage for ranking on the search engines. Therefore, I highly recommended you implement the Google Plus One button on your website and encourage your audience to join your Google Plus circle, since this could very well be something that is heavily integrated into future searches. Getting a jump on this now could provide a tremendous competitive advantage.
There’s one other thing I would like to discuss regarding social media. In terms of your ability to drive awareness, gain incoming links, and use this to your advantage to increase search engine rankings, the size of your audience is very important. If you only have a few followers on Twitter, a couple of fans on Facebook, and no one signed up on your Google circles, social media won’t do much for your online ambitions. There is a tool, though, that can be very helpful in expanding your social reach and driving the natural sharing of your content, which is very important in the online world. If you’re interested in experimenting with social media sharing, sign up for a trial account at TribePro (www.tribepro.com). There, you’ll have the ability to join niche groups where you share out members’ content with your followers and they reciprocate in kind. This can be a powerful way to spread your content without having to rely solely on the community you have built. So feel free to give it a try and do your best to get your content to go viral. You’ll be very surprised at what you can accomplish.
While it can take a while to build a stellar backlink profile relying on social media sites, they do have some influence over search engine rankings and are growing in importance all the time. So get social and win friends, because link building really is like a popularity contest.
SEO Challenge #6: Social Bookmarking
Sign up for an account at Delicious.com and get your website bookmarked on the site. How long did it take you to complete this process?
Tools And Tricks
Social Media for Business
Facebook (www.facebook.com/business/build)
While everyone knows about Facebook these days, it is still significantly underutilized by businesses. With a strong Facebook presence, you will be able to build relationships with your customers, reach new people, and drive sales. Over one billion people like and comment an average of 3.2 billion times every day on Facebook. When you have a strong Facebook presence, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing—recommendations between friends. Furthermore, Facebook can be great for getting information shared virally while increasing your incoming links at the same time.
Twitter (https://business.twitter.com)
While Twitter is a well-known social tool, most businesses don’t realize how invaluable this resource can be for engaging with current and prospective customers. Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect about their interests, share information, and find out what’s happening in the world. I highly recommend that any business looking to increase their customer base take full advantage of this vast communication network.
Google Plus (http://www.google.com/+/business)
Although Google Plus is fairly new to the social media world, it is owned by Google and starting to demonstrate some heavy influence on how social signals impact everyday searches. With over five hundred million active users and the ability to set up specific categories for your followers with Google Circles, this platform is quickly becoming a necessity for any business looking to gain an advantage in increasing search engine rankings and overall awareness.
No comments:
Post a Comment