THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION
PAGE 68 TO 70 CHAPTER 10
As noted earlier in this book, Google gives websites a PageRank between one and ten, with a higher rank indicating more value placed on a given website.
Another opportunity in the blogging world is the creation of quality inbound links with forum participation. By participating in relevant conversations on various forums, you can establish yourself as an expert in your niche, driving greater awareness and increased traffic to your website while increasing your incoming links at the same time.
I highly recommend you go to a site such as Boardreader (www.boardreader.com) and do a search for forums that discuss your targeted topic. Once you identify a few that seem relevant, you should sign up and occasionally participate in the conversation. When you submit a comment, you should always have a link to your site placed within your signature. After you’ve submitted a few comments, the forum moderator will typically feel comfortable enough with your level of contribution to begin allowing the links to be picked up by Google, which will benefit your SEO efforts.
You can really make an impact on the search engines with a strong blogging and forum-participation strategy that helps you build a robust incoming linking profile.
SEO Challenge #8: Blog Set-Up
Set up a blog with either Blogger or WordPress. Did you choose to use their domain or set up your own?
Tools And Tricks
Blogging Content Management Systems (CMS)
A blogging content management system is a free, web-based software program anyone can use to build and maintain a blog. It was originally intended as an easy way to set up a blog.
WordPress (www.wordpress.com)
Blogger (www.blogger.com)
Blog Content Writing Services
These services can provide quality article writing and web content for a very low price. If you’re in need of content to help market your website and are short on time, these services can be a great option.
iWriter (www.iwriter.com)
99 Cent Articles (www.99centarticles.com)
Article Ninjas (www.articleninjas.com)
Articles on Tap (www.articlesontap.com)
CC Articles (www.ccarticles.com)
Hiring A Blog Content Writer
Businesses can use these websites to post jobs, search for freelance professionals, and solicit proposals. You can evaluate the contractors applying for the job by reviewing qualifications, work history, ratings, portfolios, and skill test scores.
Elance (www.elance.com)
oDesk (www.odesk.com)
Blogging Community Resources
Triberr (www.triberr.com)
Triberr is an online blogging community using social media like Facebook, Twitter, Google Plus, and many others. Bloggers join similar groups or tribes and share each other’s blogs and content. Bloggers on Triberr can provide comments on your blog as well.
Blogger Linkup (www.bloggerlinkup.com)
When you join the Blogger Linkup list, you will receive weekly e-mails listing bloggers looking for expert sources and contributors for their already established blogs. When you see a request you want to fulfill, just respond directly to the requester. It’s that easy.
My Blog Guest (www.myblogguest.com)
My Blog Guest is a free community that connects guest bloggers to blog owners. By joining this community for free, you can gain tremendous exposure from guest posting opportunities.
Board Reader (www.boardreader.com)
Board Reader is a search engine for forums and community boards. Simply type in a topic related to your website, and you will find all kinds of discussions you can contribute to, becoming an authority in your space and generating a stronger link profile. This can be a powerful method for obtaining links and gaining authority on the search engines.
Online Traffic Analysis
Alexa (www.alexa.com)
Alexa computes traffic rankings by analyzing the web usage of millions of Alexa Toolbar users and data obtained from other diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed to determine the traffic rankings shown in the Alexa service. This is a reliable and powerful information source for evaluating the traffic volumes of websites (especially if you’re going to the trouble of contributing a blog post to a particular website).
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