seo pg 52 to 54

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

PAGE 52 TO 54          CHAPTER 8

Chapter 8

Getting Social Wins You Friends

Social bookmarking is a godsend for publishers of news sites, blogs, and other websites. Social bookmarking can introduce your site to new people with relevant interests and can drive site traffic and valuable incoming links. So what exactly is social bookmarking?

Have you ever found a website that you wanted to remember so you bookmarked it on your browser for easy reference?

If you’re not quite sure how to do this, you can find a tutorial here: ehow.com/how_5420_bookmark-web-page.html. The process will vary a bit by Internet browser.

It’s important that you understand this concept, as there are distinct similarities to social bookmarking. In fact, social bookmarking is the same as bookmarking any website in your browser. The only difference is that social bookmarks are saved on a website and not on your local computer. So it doesn’t matter which computer you use, you always have your bookmarks available to you.

Let’s take a look at how you actually go about social bookmarking.

Step 1) You need to register with the target social bookmarking website and get your e-mail address verified.

Step 2) Add the website to your social bookmarking account.

Step 3) Submit the appropriate information about your website into the title and description window.

After that, simply fill out the details, hit the save button, and you’ve successfully created a social bookmark for your site. It’s a simple process that can have a profound impact on your search engine rankings.

Now that you know how the process works, here’s an extensive list of sites for social bookmarking purposes. It’s compiled according to Google PageRank, so go nuts and get your social bookmark on.

When prioritizing your social bookmarking efforts, it’s important to note that, as mentioned earlier, PageRank is a value that Google places on a website in terms of the level of importance that it has given to a particular website. PageRank values will fluctuate between one and ten, with ten being the highest rating possible. Therefore, the higher the PageRank, the more importance Google places on the link being given out by the website.

Social bookmarking is just one part of the social strategy involved in winning on the web. These days, utilizing Facebook, Twitter, and even Google Plus for your business can help you better engage with your audience and build a strong link profile in the process. While social media still has a somewhat minimal impact on SEO in terms of factors being considered by Google’s algorithms, that impact is growing all the time, and Google has indicated that it will play a more prevalent part in their rankings in the near future. Also, leveraging social media is a great way to get your content shared so that you naturally build your incoming links. Therefore, you should be aware of some opportunities and tools to help you manage your social media presence.

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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