SEO STEP BY STEP SEARCH ENGINE OPTIMIZATION

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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• Google will list all the pages on your site that it has indexed so that you can ensure your website is being recognized by Google.

• Google employs a bot whose job it is to crawl your site and index you according to what it finds. If your site doesn’t link everything clearly (thus the recommendation for a sitemap), Google might miss a couple of your pages and that would not be a good thing. By incorporating Google Webmaster Tools, you’ll have the ability to tell Google where all of your individual pages can be found.

• In the event that you have some pages you don’t want Google to find, you will have the ability to tell them not to index you. With Google Webmaster Tools, you can be sure that web pages that may be somewhat embarrassing or not ready for prime time aren’t suddenly finding themselves in the searches.

• While there are some other tools I recommend in this book to track your incoming links, Google Webmaster Tools will allow you to see how many links are being directed to your site that Google is able to identify. After all, it can’t hurt to check this information directly from the source that matters most given how important these links are to your overall potential to rank in the search engines.

• You can use Webmaster Tools to get Google to index your images. If your site has great images incorporated throughout, then you can use them to enhance your search engine visibility. Just set up the enhanced image search in Webmaster Tools and make sure you’ve included the image alt tags with relevant descriptions and keywords.

• Another important feature of Webmaster Tools is a content analysis tool. It will highlight any issues that may make it difficult for Google to crawl and index your site. This can provide a very powerful to-do list when it comes to improving your onsite optimizations.

There are other reasons to incorporate Google Webmaster Tools, but these are some of the more important ones, and I think you get the point.

Now that we know why it’s a good idea to set up Google Webmaster Tools, let’s move on to how one would actually go about setting up Google Webmaster Tools.

Here is a step-by-step breakdown:

Step 1 – If you don’t already have a Google account, such as Gmail, you will need to create one here: https://accounts.google.com/NewAccount. If you do already have a Gmail account, skip this step.

Step 2 – Go to https://www.google.com/webmasters/tools and register for a Google Webmaster Tools account. Then sign in so that you can set it up.

Step 3 — Once signed in, you can add your website address and click the Add Site button.

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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