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THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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http://www.google.com/analytics/learn/setupchecklist

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Some of the things you’ll want to focus on include:

• Installing tracking code

 Creating and placing a conversion script throughout your website.

• Setting up conversion goals

 Conversion goals can include any action you are attempting to create, such as filling out an e-mail form, downloading a newsletter, watching a sales video, or buying a product from your site.

When you first log into Google Analytics, you will see a visitor overview that includes the following information:

• Number of visitors

• Number of page views

• Average pages/visit

• Average visit duration

• Bounce rate (% of visitors that only see one page before exiting the website)

• Percentage of new visitors

All of this information serves to inform you of how many new visitors you’re attracting and how engaged they are with your site when they land on it.

Once the conversion script is created and the goals are in place, you will have the ability to review reports that include all kinds of information about your website.

You can even set up a dashboard to include the specific areas you want to monitor. Some of the more prominent areas that advertisers tend to track include:

• Traffic sources (such as search traffic, direct traffic, and referral traffic).

• Conversion goals (such as goal completions, goal value, and goal conversion rate).

While I could show you how to access some of these reports, Google has provided so much information that it doesn’t make sense to include a long instruction manual here. For more information, just visit the Google Analytics tutorial here:

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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