SEO PG 72 TO 74

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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Some additional tool providers with rank-tracking abilities include:

• Authority Labs (http://authoritylabs.com)

• Raven Tools (www.raventools.com)

• WEbCEO (www.webceo.com)

• Market Samurai (www.marketsamurai.com)

Another great tool that can be utilized for free is Majestic SEO (www.majesticseo.com). It’s important to note that there are paid and free versions of Majestic SEO. This tool works well for evaluating how your link-building efforts are working, and as we know, building links pointing back to your website will hugely influence how you rank in the search engines.

With Majestic SEO, you’ll have the ability to review how your efforts are directly impacting your incoming links:

If you spend some time publishing a few articles to your favorite blogs and article sites, social bookmarking on a few targeted sites, submitting your site to niche directories, and building map citations to your website, the fluctuations in your incoming links will illustrate how these efforts are working. A spike in incoming links after a day focused on these efforts can indicate that the work you’re putting in is truly starting to yield results.

Here is a look at how Majestic SEO will display data when pulling incoming links from a cumulative period of time:

This level of information can be tremendously valuable in determining if the search engines are actually recognizing your link-acquiring efforts. Link building has a major impact on your overall online authority and ranking ability, so pay close attention to these reports to ensure the search engines are actually giving you credit for the links you’re acquiring. It’s important to note that it can take several months for your links to start accurately tracking in these tools. If you are not seeing immediate results, there is no need to despair. Give these tools some time to pick up on your efforts and you could be pleasantly surprised at the amount of progress you are able to make.

In terms of tracking overall website traffic, the most utilized and by far most popular tool is Google Analytics. Better yet, Google Analytics is completely free.

There is plenty of information available regarding how to properly set up Google Analytics for your website, so I won’t give detailed instructions here (if only to save paper). Here is a good resource for detailed instructions:

THIS IS STEP BY STEP SEARCH ENGINE OPTIMIZATION

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